Did you know that improving your company’s rankings in Google searches can help you bring in new clients?

More than half of the world’s population is now online. Most users now use search engines, such as Google, to find the products and services they need. Yet, they seldom look past the first few results. 

So, if your site appears farther down the list, you decrease your chances of getting new customers. That’s where learning to increase SEO rankings comes in.

Below, we’ll go into everything you need to know to get closer to the top of the search results. Keep reading to learn how to take advantage of higher SEO rankings as part of your digital marketing strategy!

Start Using Keywords

Search engine optimization, or SEO, helps digital marketing teams get their companies’ websites to show up higher in search results. It was developed as professionals began to understand how search engine algorithms interpret and rank content. 

Nowadays, search engines look at 200 different factors when trying to determine in which order to display websites. Primarily, they look for relevance and reliability.

Keywords help you establish your website as relevant. Whenever a user types something into a search engine, the algorithm takes those keywords and looks for them around the web. The more a website uses a keyword, the more relevant the search engine will think it is.

You can figure out which keywords people in your area use to find products and services like yours. To do this, use a free keyword research tool. Once you have a list of keywords, start sprinkling them around your website. 

Incorporate Links

When algorithms look at reliability, they look for links. The more other websites link to your content, the more reliable the search engine will perceive you to be. 

As such, you want to build strategies to help you get more links. You can do this by striking business partnerships with other companies and agreeing to link to each other’s content. You should also set up a Google Alert for your business’s name. That way, if you ever get mentioned in an article, Google will email you a link.

Check to see if the article’s author included a link to your page. If they didn’t, reach out to them and politely ask them to link to a page on your website.

Learn more about international SEO links!

Pay-Per-Click Advertising

If you want to increase SEO rankings, you need to take part in pay-per-click advertising (PPC). 

PPC advertising involves creating an ad on the search engine’s platform. You craft the text you want to display and then choose the keywords you want to target. Then, when someone includes that keyword in the search, the search engine will show your ad near the top. 

If the user clicks on your link, you’ll owe the search engine a certain amount of money.

Ready to Increase SEO Rankings?

When you increase SEO rankings, you’ll have the opportunity to turn new website visitors into clients.

Because of this, you should make sure your website is running at its best. If it loads too slowly, people might click away. Likewise, you should include clear calls to action on your pages so visitors can become clients.

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